Example

Landing
Pages

Landing Pages
User Experience

The single most important question to be addressed and answered in the creation of a landing page is the 'cta' (call to action) button. Why?, what did we have people come here to do?

I also think the architecture of the page needs to reinforce the cta - presenting the information in as clear and concise a way as possible. To enable a direct response the overall design should evoke elements of persuasion through contrast of colors or visual cues to lead the viewer.

SuCasa
Brand

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Email
Campaigns

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